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Viewing entries tagged
Social Media Background Checks

The Reason Bias Still Exists at Your University

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The Reason Bias Still Exists at Your University

There’s no underselling how important professors are in our society. We rely on them to shape the next generation and instill the knowledge students need as they prepare to head into the workforce. However, it’s becoming clear that when they’re not careful, their personal biases can overshadow the education their institutions had promised and create a toxic environment for students.

Millions are talking about a professor and administrator at Duke University who recently sent an email asking students not to speak Chinese. The incident, circulated by Bloomberg, The New York Times, and the BBC, has spurred discussions worldwide around bias in higher education. It has left people wondering what colleges are doing to protect students from individual bias and harassment, and just how much a professor or administrator can damage their institution’s brand through the things they say.

Duke will likely withstand this PR incident. However, many institutions see much larger repercussions when a scandal breaks loose. A paper from Harvard Business School shows that colleges that receive long-form news coverage about a high-profile scandal can experience a 10% drop in applications for over two consecutive years. This is equivalent to losing 10 ranks in the U.S. News and World Report college rankings. As a college or university, your reputation impacts both the quality and quantity of donations, enrollment, and funding. Though your school’s overall reputation is made up of many components, it hinges largely upon the administrators and faculty members you hire to build your image.

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The Millions You're Spending on Marketing Could Be for Nothing. Here's Why

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The Millions You're Spending on Marketing Could Be for Nothing. Here's Why

Socially responsible marketing is on the rise. If the recent consumer controversy over Gillette’s ad on masculinity wasn’t enough, everyone in the business world is also talking about the new marketing trend. In the last 12 months alone, Deloitte, McKinsey, and the World Economic Forum in Davos have all noted that more and more consumers are looking to businesses to take stances on important social issues. The numbers are talking as well: 66% of consumers will pay more for products from companies committed to positive social impact. With millennials, this number is even higher. 73% will pay more for sustainable products, and 81% expect companies to take a public stance on social issues.

That means that there is an enormous opportunity at hand. Brands that can properly connect their brand with relevant social causes have grown their audience and revenue by as much as 200%. However, you can spend millions on marketing in hopes of winning favor with the public without realizing that it takes as little as one person to erode the goodwill you’ve built. While socially conscious marketing is helpful and even necessary today, a single revelation of toxic employee behavior can render all of those marketing efforts fruitless. Yes, the numbers say that socially conscious marketing pays dividends—but take a closer look and you’ll see the costs of toxic behavior are even greater.

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Why Mergers & Acquisitions Have Become HR's Worst Nightmare

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Why Mergers & Acquisitions Have Become HR's Worst Nightmare

Mergers and acquisitions are at an all-time high. In the last five years, the total financial value of mergers has increased by 250 percent and there are no signs that things will slow down in the coming year. While this is good news for dealmakers, it puts HR teams in a precarious situation. As an HR leader, you are more likely to deal with an acquisition than ever before. Additionally, you’re also up against the fact that 20 percent of dealmakers cite cultural alignment as the root cause of failed mergers. This means that even though mergers and acquisitions (M&As) are decided largely on financial projections, your department carries a disproportionate amount of responsibility for its ultimate success or failure.

The good news is that a collective 34 percent of dealmakers now consider effective integration and sound due diligence as the most important factors in achieving a successful M&A. But even though study after study shows that success in mergers and acquisitions hinges on people, culture too often gets lost in the shuffle. As an HR leader, what can you do to make a case for an effective cultural audit and steer your company towards success?

In this blog, we’ll break down why culture has historically been an afterthought in M&As, why that can no longer be the case, and how online screening can help ensure cultural fit with the speed and specificity executives rely on at each stage of a merger or acquisition.

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No More Silos: How People Risk Will Change Your Department in 2019

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No More Silos: How People Risk Will Change Your Department in 2019

In the age of social media, anyone can be a journalist. In a recent article about bad employee behaviors gone viral, Erik Deutsch of the LA-based ExcelPR group said that the ability to post anything in real time and make it accessible to the entire world has forced companies to rethink risk management. “If someone was mistreated in a store 15 years ago, they might make a scene and tell their friends, and that would be it,” he says. “Now, they post it online and it can become a sensation.”

As this year’s headlines around workplace harassment, bigotry, and violence suggest, individual departments are struggling to mitigate people-based risk on their own. HR is overwhelmed with paperwork. PR is scrambling to react quickly enough to control the narrative when bad news breaks. Security teams are often ill-prepared to handle allegations that boil down to “he said, she said” disputes. IT is asked to manage a growing set of channels not necessarily optimized for security. The new reality of people risk is exposing major cracks in traditional organizational structures. Unless companies adopt new approaches to people risk management (PRM), it will be increasingly difficult to stay ahead of potential threats.

So what’s on the horizon for people risk management? Moving forward, we will see significant shifts in structure, process, and technology to promote deeper collaboration between HR, risk, digital communications, and IT. While organizations will take a variety of approaches to mitigate these new threats, we predict three general trends…

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Why Automated Online Screening Is the Future of Background Checks

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Why Automated Online Screening Is the Future of Background Checks

Earlier this year, The Washington Post announced that the Virginia criminal database has been missing over 750,000 cases, including over 300 murder convictions, 1,300 rape convictions, and 4,600 convictions for felony assault. That means that over the last decade, thousands of firearm purchases, new hires, and crime scene investigations were completed without this information. The story raised hairs about how the background check process breaks down and left us wondering how so many records are falling through the cracks.

This incident reveals a larger point about the broken nature of our systems and processes for vetting—and as rates of bigotry, violence, and other high-risk behaviors grow to record highs, businesses are some of the ones paying the biggest price. Why are companies having a harder time screening and vetting people today, and what can they do to stay ahead of the risks?

In this blog, we’ll discuss the why the current system of background checks is broken, how makeshift methods can expose your company to legal risks, and how automated online screening helps fills the gaps for a more complete and effective investigation.

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How the World’s Top Companies Build a Digital Screening Workflow

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How the World’s Top Companies Build a Digital Screening Workflow

For many organizations, online screening has become central to successful talent acquisition. Shown to identify high-risk behaviors and save some of the world’s biggest brands from the headlines you’ll never see, online screening has become a new frontier of employee risk management. However, it is often an entirely new part of the hiring process, and can introduce significant operational hurdles, especially if your company is hiring at scale.

While it’s possible to integrate online screening into your organization in just a few steps, it can also seem daunting when you’re just starting out. Identifying which behaviors pose a hiring risk and when to take further action on a report can already be challenging. Imagine doing this for every single person in a large enterprise and it becomes clear that when screening in high volumes, maintaining speed and quality can seem nearly impossible.

How do you make sure that gathering and acting on this information doesn’t slow down your hiring process? The key is to help your organization create a digital screening workflow. It is an end-to-end, fully customized set of instructions that has helped countless Fortune 500 companies reduce logistical overhead and increase the quality of hires while screening candidates online.

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How to Build A Digital Media Screening Policy to Defend Your Organization

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How to Build A Digital Media Screening Policy to Defend Your Organization

Corporate scandals today are no longer just a PR or communications issue. According to the Aon Global Risk Management Survey, CEOs have ranked brand and reputational damage as the #1 risk to companies for two years running. That means that as companies continue losing top talent, loyal customers, and market share over workplace issues such as sexual harassment or discrimination, bad headlines are now a company issue. To keep their companies protected, HR leaders need to stay ahead of the issues and figure out how to stop high-risk individuals from inflicting damage on the organization.

As HR leaders search for ways to protect the company brand, they’re finding that traditional background checks are missing important information. With the growing amount of job-relevant information online, the cost of culture risks increasing, and the cost of bad hires becoming more measurable, HR leaders and business partners are looking online to learn more. Those who can implement an effective social media screening policy will help their organizations get ahead of a new wave of hiring risk and make a meaningful impact on the company brand.

This post offers a simple two-step method to help you develop an online screening policy in line with your organization’s goals and create a business case internally. Feel free to leverage our resources on the cost of toxic workplace behavior to build your case. From there, all you need to do is work through the exercise below. After doing so, you will be able to frame strategic priorities in terms of hiring risk and build a plan that helps solve your company’s unique challenges.

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What Background Checks Are Missing (That Online Screening Has Found)

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What Background Checks Are Missing (That Online Screening Has Found)

Standard background screening methods can help uncover and verify some valuable info. They help ensure that a candidate actually went to certain schools, worked for certain companies (with the correct titles and at the correct times), and didn’t commit criminal offenses. Depending on applicable state laws and company interests, they may also help spot drug usage and excess spending. With all these methods in the tool belt, why are we still on edge about who we’re hiring?

The reality is that traditional background checks don’t catch everything they should. Even when all of your background checks have done their jobs correctly, none of these checks will accurately predict a proclivity for criminal, toxic, or unprofessional behavior—and that means a clean ‘background check’ may still miss indicators of trouble to come.

While you might feel that your screening methods have been sufficient, the truth is there might be more falling between the cracks than you realize. In a time when companies in all industries are at risk, companies need a new safety net for their hiring process to capture massive volumes of user-generated content, and internal systems to manage a complex workforce that can make or break their company…

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Where Influencer Marketing Went Wrong (and how to make it right)

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Where Influencer Marketing Went Wrong (and how to make it right)

Influencer marketing has skyrocketed in the last 10 years. Since the arrival of social media, companies have witnessed the rise of a new personality called the influencer. With the ability to engage fans online and offline, influencers can drive purchasing decisions more powerfully than ever thought before. Companies clamor for influencers because their ads look authentic: rather than send a traditional ad into the news feed, brands can have influencers share a post of themselves using or endorsing the company’s product.

With an ability to connect with niche audiences and drive purchase decisions more quickly than most digital ads, influencers are an advertiser’s dream. However, that doesn't mean it's safe to dive right in. In their search for stars who bring in millions of dollars, many brands have foregone due diligence, which has led companies to spend thousands of dollars and hurt their brands in the process. Why does this happen? In part, it’s because only 29% of influencers are asked about their audience demographics. But to more fully understand how influencers can hurt your brand, we need to understand their motivations…

Interested in knowing the full costs of influencer risk? Download our Media & Entertainment risk packet here.

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