When it comes to American politics, there is no shortage of commentary about the role of social media. Given the pivotal role that social media played in the 2016 presidential elections, voters today are more aware of the role of social media than ever before, and more engaged when it comes to casting their ballots. Early voting in the 2018 midterms is record-high, and voters are using all tools available to learn about who they are electing.
To bring clarity and transparency to what these candidates are saying online, Fama has analyzed the public social media profiles of candidates in 16 of closest races for governor and senator. Our analysis, totaling 32 political candidates, covers over 236 public social media accounts and nearly 153,000 posts spanning a time period of over 10 years. In particular, we sought to answer a few questions around their online behavior:
‣ Which hashtags, mentions, and words do Democratic & Republican candidates use most?
‣ How many posts do Republican and Democratic candidates have? Governors and senators?
‣ What kinds of positive and questionable behaviors do candidates exhibit on social media?
‣ How often do these candidates post each month, especially as Election Day gets closer?
Here are the candidates we analyzed, and the behaviors we found…